When Henry Kravis and his business partner George Roberts founded Kohlberg, Kravis, Roberts & Co (KKR) in the mid-seventies with some support from the First Chicago Corporation, the company’s main business was in highly leveraged transactions. Moving beyond, aiming to make the businesses they take over greener and more profitable in the same stride, they have launched a unique green enterprise that has entirely transformed the method by which business concerns and environmental agencies work.

Green business practice became a hot topic a year ago when KKR’s Henry Kravis and the New York based Environmental Defense Fund (EDF) got together. Their company mission is to offer encouragement to their associated enterprises in opposing environmental menaces like toxic chemical use not to forget excessive water consumption.

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Eco-efficiency (the phrase was first advertised by the World Business Council for Sustainable Development WBCSD) defines the framework for their mission, applying green policies such as using clean energy, fuel economy and recycling programs. The program was well received, but the KKR and EDF did not even realize the range of the program’s advantages until the man responsible for the program, Ken Mehlman, evaluated the project following a year in operation. Much to everyone’s surprise, Ken realized that applying eco-efficiency not only cut down on environmental impact, but also increased the the profit from all their companies as well. Up to now, KKR and Ken Mehlman have succeeded in getting nearly all of their companies actively taking part in the project. Still, with a 2009 business portfolio worth $86,000,000,000, you can be certain this was not a simple feat. The initial Green Portfolio project has now expanded to encompass new opportunities. The Climate Corps Program set up by the EDF is just one of these enterprises, it raises awareness of eco-efficient business principles to interns taking a Master’s degree in Business Administration.

KKR and Ken Mehlman have made the effort to develop analytical tools that can quantify and manipulate resources. These metrics can measure a company’s progress and identify any practices which might need improving. Today’s business world has been altogether transformed by the ground breaking efforts of these people. These revolutionary concepts have made going green easier for firms in every sector and proved that making profits need not entail the hefty price of negatively impacting our planet.

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